Amgen partnered with Crowdzilla to transform their pharmaceutical sales training into an immersive 360° dojo experience. The Shiri Project delivered a custom 3D interactive learning environment with gamified discovery mechanics integrated directly into Amgen’s existing sales training CMS.

The Challenge
Amgen’s traditional training modules struggled with engagement in complex biotech education. They needed a scalable solution that turned passive learning into active exploration while maintaining enterprise-level tracking across Hombu and Dojo environments.