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Bristol Myers Squib
Case Study: Bristol Myers Squibb
Overview
Bristol Myers Squibb (BMS), a global leader in biopharmaceutical innovation, sought to transform their traditional employee benefits seminar into an immersive, interactive digital experience. The goal was to energize internal engagement, simplify complex benefits information, and deliver an accessible platform where employees could explore products and services from anywhere.
Our team developed a 360° interactive content hub—a virtual “showroom” designed as an intuitive, visually rich environment that elevated BMS’s internal communications experience.The project showcased how interactive 360° content can elevate corporate communications, turning routine benefits education into a modern, branded storytelling experience.
Overview
Bristol Myers Squibb (BMS), a global leader in biopharmaceutical innovation, sought to transform their traditional employee benefits seminar into an immersive, interactive digital experience. The goal was to energize internal engagement, simplify complex benefits information, and deliver an accessible platform where employees could explore products and services from anywhere.
Our team developed a 360° interactive content hub—a virtual “showroom” designed as an intuitive, visually rich environment that elevated BMS’s internal communications experience.The project showcased how interactive 360° content can elevate corporate communications, turning routine benefits education into a modern, branded storytelling experience.