Approach 

We started with a comprehensive content audit, meticulously collecting and restoring hundreds of archival photos, videos, and memorabilia. We spearheaded the entire production process, leveraging our expertise in 360° VR photography, multimedia curation, and interactive UX design. Each asset was meticulously mapped to an interactive system of hotspots embedded throughout a panoramic tour of the Giants’ Legacy Club. This innovative approach created a museum-like experience, allowing fans to click through decades of the team’s rich history. From championship rings and Hall of Fame plaques to exclusive behind-the-scenes video stories, fans could immerse themselves in an interactive, spatial interface that brought the past to life.

Execution

Content Acquisition: We mapped and cataloged hundreds of multimedia assets from the Giants’ archives, ensuring a comprehensive collection of historical memorabilia.

360° Capture & Post:We captured VR photography of the Legacy Club, followed by meticulous post-production to enhance lighting and color balance.

System Architecture: We developed a custom hotspot framework that aligned each piece of content with its historical and spatial context, creating a cohesive and immersive experience.

 Design & UX: We built a branded, intuitive navigation system that allowed fans to explore the Legacy Club interactively from any device, ensuring a seamless and engaging experience.

Hosting & Delivery:We deployed the final experience through a robust, secure hosting solution optimized for high performance and accessibility, ensuring a smooth and reliable user experience.

Results

The Giant's Virtual Legacy Club was the first of its kind in the NFL, transforming an IRL sports museum into an immersive browser based environment with contextual hotspots.  It deepened fan engagement, extended the Giants’ reach globally, and set a new standard for how sports organizations preserve and showcase their heritage. Since its launch, over 100,000 fans have explored the experience, immersing themselves in hours of multimedia history in an environment that is both informative and emotionally resonant.