
New York GIants | Virtual Legacy Club
Overview
The New York Giants wanted to create an engaging immersive team history experience that would celebrate the team’s storied 90 year history while extending access to fans around the world. The goal was to reimagine the Legacy Club — a physical space honoring Giants players, coaches, and milestones — as an interactive virtual destination where fans could explore the team’s legacy on their own terms.
Approach
Our team led the end-to-end production, combining expertise in 360° VR capture, virtual photography, multimedia curation, and interactive UX design. We began with a comprehensive content audit, collecting and restoring hundreds of archival photos, videos, and memorabilia assets.
Each asset was then mapped to an interactive system of hotspots embedded throughout a panoramic tour of the Giants’ Legacy Club. This created a museum-like experience where fans could click through decades of team history — from championship rings and Hall of Fame plaques to exclusive behind-the-scenes video stories — all within an immersive, spatial interface.
Execution
• Content Acquisition: Captured and cataloged hundreds of multimedia assets from the Giants’ archives.
• 360° Capture & Post: Conducted complete VR photography of the Legacy Club, followed by meticulous post-production for lighting, color balance, and image stitching.
• System Architecture: Developed a custom hotspot framework aligning each piece of content with its historical and spatial context.
• Design & UX: Built a branded, intuitive navigation system that allowed fans to explore interactively from any device.
• Hosting & Delivery: Deployed the final experience via a robust, secure hosting solution optimized for high performance and accessibility.
Results
The Virtual Legacy Club transformed a static hall of fame into a living digital environment — one that deepened fan engagement, extended the Giants’ reach globally, and set a new standard for how sports organizations preserve and showcase their heritage.
Thousands of fans have explored the experience since launch, engaging with hours of multimedia history in an environment that’s both informative and emotionally resonant.






