PetroChemical 360VR Facilities Tour
A petrochemical client needed to showcase their production facilities to VIP stakeholders without the costs and logistics of on-site visits. Crowdzilla created a 360° VR facility tour that guided users through safety protocols, equipment zones, polyethylene reactors, and the plastic pellet production process—from raw materials to finished products.
Challenge
Industrial tours face steep barriers: safety risks, remote locations, high travel costs, and the difficulty of conveying complex processes remotely. The client required a solution to:
• Safely demonstrate high-risk environments and procedures.
• Educate VIPs on proprietary production technology.
• Collect engagement data to measure interest and refine future presentations.
Solution
We built a web-accessible immersive VR tour using 360° media, interactive hotspots, and enterprise-grade features tailored for B2B impact.
Core Features:
• Interactive floor plan navigation for intuitive facility exploration, mimicking real-world layouts.
• Custom hotspots overlaying videos, diagrams, and text to explain safety procedures, reactor operations, and material transformations.
• Deep linking enabling the client to embed direct scene links across websites, emails, and decks—driving users to specific production moments.
• Modular production approach combining user-friendly UI with creative integrations for seamless digital deployment.
The tour connected physical plant realities with digital storytelling, turning abstract processes into tangible experiences.
Results
The PetroChemical VR Tour delivered measurable enterprise value:
• Exponential engagement uplift from deep links, allowing targeted access to high-interest zones like reactor demos.
• VIP feedback praised the visceral clarity of complex processes, replacing static PDFs with interactive proof-of-concept.
• Remote training scalability positioned the tour as an evergreen tool for employee onboarding and partner demos.
• Data collection tracked dwell time, hotspot interactions, and completion rates to inform future iterations.
Lasting Impact
This project established Crowdzilla’s expertise in industrial VR, proving 360° tours can secure deals, train teams, and showcase operations at scale—without ever leaving the office.