What We Did 
Crowdzilla designed and executed a branded mini-site photo-tagging experience based on an ultra high resolution crowd photo captured during Fox’s Hall H panel.  

Expedited Image Capture:
Using a 60-megapixel DSLR system, our photographers captured the stage and wenrtire ultra-high-resolution panoramic image  taking less than 2 minutes to complete. The image included every attendee in the massive auditorium, as well as panel participants on stage.
 

XR Post-Production:
Specialized image-processing hardware was rented to ensure on-site rendering and launch. Within 90 minutes of capture, the finished Gigapixel photo was live online — integrated into a custom Facebook-connected mini-site for immediate tagging and social sharing.

Branded Mini-Site:
Crowdzilla built a sleek, Fox-branded web experience where fans could zoom into the crowd, find themselves, tag their friends, and share instantly via Facebook. The microsite also included links to Fox’s official social channels and embedded promotional media like trailers and behind-the-scenes footage, blending user participation with brand storytelling.

Results
The campaign generated enormous buzz across Comic-Con’s digital ecosystem. Over a thousand fans tagged and shared photos multiplying reach through organic social activity. The Gigapixel photo became a viral visual centerpiece for Fox’s panel coverage — blending technical innovation, fan participation, and cinematic brand storytelling. its remarkable viral potential, Gighub  presents event producers and brands with a unique opportunity to connect with a targeted audience and become an integral part of the fan experience. The widespread exposure on social media platforms facilitates peer-to-peer sharing and further amplifies the viral nature of Gighub activations 

Engagement

App visits - 23,034

Shared impressions 164,696+

Contest entrants/user tags-- 1,211

Average visit duration --2.5 minutes